DIGITAL COUTURE

DIGITAL COUTURE

DIGITAL COUTURE

Year

Client

Atelier Novae

Service

Art Direction

Motion Design

Industry

Art

Fashion

About

Atelier Novae is a Vienna-based fashion collective merging couture with digital experimentation. They approached me to develop a series of 3D visual concepts and motion pieces that translated their handcrafted designs into immersive digital stories for their runway launch.

Impact

Through a mix of art direction and motion design, I created visuals that extended their garments into abstract worlds of light and texture. The final animations were integrated into their runway presentation and online campaigns, helping them generate international press coverage and expand their audience beyond Austria.

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